ARMALYTICS ONLINE TERMS OF USE

THE ARMALYTICS ONLINE DATA ANALYTICS SYSTEM AND THE DATA SERVICES ASSOCIATED WITH THAT SYSTEM (“ARMALYTICS”) IS PROVIDED BY ALL RESPONSE MEDIA LIMITED (“ARM”), WHOSE REGISTERED OFFICE IS LOCATED AT 12 ST JOHN'S SQUARE LONDON, EC1M 4NL.

THESE TERMS AND CONDITIONS OF USE (THE “TERMS”) SHALL GOVERN YOUR USE OF ARMALYTICS. BY CLICKING THE “I ACCEPT” BUTTON DISPLAYED AS PART OF THE REGISTRATION PROCESS YOU AGREE TO ACCEPT THESE TERMS.

You warrant and represent that you are authorised to access Armalytics on behalf of a company that is a client of ARM (“Client”). You acknowledge and agree that you may only use Armalytics for the purposes agreed between ARM and the Client.

You will keep your password for Armalytics confidential and will not share it with anyone not authorised by the Client to access Armalytics.

You are responsible for all access to and use of Armalytics using your password and any activity related to such access. You shall take all reasonable steps to prevent others from using your password.

You shall immediately notify ARM if you suspect that your password is known by another person or you suspect unauthorised use of Armalytics.

You acknowledge that ARM provides no guarantee or warranty as to the availability or accuracy of the information available from Armalytics which is provided on an “as is” basis. Without limitation to the foregoing ARM does not accept liability for any reliance made on the information accessible from Armalytics.

You acknowledge that all intellectual property rights, including copyright and database rights, in Armalytics and the information made available by Armalytics is exclusively owned by ARM and its’ licensors. You shall not make an unauthorised extraction or re-utilisation of the information made available by Armalytics or a substantial part of that information, nor shall you infringe ARM’s rights in any way.

You shall treat as confidential the tools and processes employed by Armalytics, the software components of Armalytics and the information made available by Armalytics and you shall not disclose these to any third party.

You indemnify ARM against any and all losses (whether direct or indirect), damages, liabilities, claims, actions, penalties, fines, awards, costs and expenses (including legal and professional expenses) suffered or incurred by ARM of whatsoever nature arising from any breach of these Terms by you.

You acknowledge that ARM reserves the right to suspend or terminate your use of Armalytics if ARM reasonably suspects that you have breached these Terms.

ARM may modify these Terms from time to time by notice to you. Notice may be given by way of the logon screen for Armalytics. You shall be deemed to have accepted such modifications by continuing to access and/or use Armalytics and/or by clicking any on screen “I Accept” or similar button.

These Terms are governed by English law and the English Courts shall have exclusive jurisdiction to determine any dispute arising under or in connection with these Terms.